Business Dashboards
Chris Carter is the founder of a variety website that aggregates news on politics, business, entertainment, and local interests. In order to generate content for these sections, Carter usually has to invest significant amounts of capital. In addition, he also spends considerable sums on marketing. The primary revenue stream for Carter’s website is derived from pay-per-click advertising, which pays him a flat rate every time someone clicks an advertisement on his website. Carter is currently failing to make a profit, despite consistent increases in traffic and ad revenue. Being unable to operate a loss for any longer, what action should Carter take to ensure profitability at the monthly level?
After reviewing the dashboard for Carter’s operation found in this week’s Resources, you should address the situation and develop your response, by addressing all of the following:
References:
Few, S. (2012). Show me the number: Designing tables and graphs to enlighten. Oakland, CA: Analytics Press.
In Chapter 8, you are introduced to the structural components of a table and you will examine the best practices for table design. Chapter 9 focuses on designing graphs that easily communicate even complex information.
Ballou, B., Heitger, D. L., & Donnell, L. (2010). Creating effective dashboards: How companies can improve executive decision making and board oversight. Strategic Finance, 91(9), 27-32.
Bremser, W. G., & Wagner, W.P. (2013). Developing dashboards for performance management. The CPA Journal, 83(7), 62-67.
Retrieved from the Business Source Complete database.
Gonick, L., & Smith, W. (2015). The cartoon guide to statistics. New York, NY: William Morrow, an imprint of HarperCollins.
Gray, P. (2010). Competitive intelligence. Business Intelligence Journal, 15 (4), 31–37.
Retrieved from the Business Source Complete database.
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