from your Book Principles of Marketing (Kotler), please read the following:

Part II. Understanding the Marketplace and Consumers

4. Managing Marketing Information to Gain Customer Insights

This chapter explains our Unit 3: The Marketing Information System (The MIS) and the Market Research.

Every Marketing Plan should/must be based on a strong MIS.

Write a three (3) page essay, using 1.5 spacing, Size font 12, Font type Arial or Times New Roman.

From this essay, I am most interested to read your definitions and real examples or experiences; you did fabulous in your past HW, so please keep your style.

Print this HW and bring a hard copy for next our class.