Answer the 2 questions from the module that is in the word document. The answers have to be related to marketing, please do long answers to each question. You can add online research

I also attached the chapter 5 of the book the sections 5.1 and 5.2 focus on the answers for these 2 questions ( mainly section 5.2)

Please do not copy answers from other websites nor send me the same answer from other students. Last time I had a problem with study pool due to the fact that they send me the same answers of another student.