The Profit is an American reality television show (Links to an external site.)Links to an external site. broadcast on CNBC (Links to an external site.)Links to an external site.. On each episode, Marcus Lemonis (Links to an external site.)Links to an external site. offers struggling small businesses (Links to an external site.)Links to an external site. capital investment (Links to an external site.)Links to an external site. and his expertise in exchange for an ownership stake in the company.

For this Discussion, you are required to watch The Profit and complete the worksheet below for one of the episodes. The Profit episodes appear regularly on CNBC. The show is typically on Tuesday nights. Check your local TV listings.

Also, you can access prior The Profit episodes online. Check youtube or Hulu, for instance. Each episode is approximately 43 minutes without commercials or an hour with commercials.

The question: If you had $50 million in cash in a bank account, would you invest in the deal presented in the business showcased on The Profit. Explain why or why not?

The Profit Worksheet

Season & Episode (if seen on TV):

Episode Name (if seen online):

Company Name & Location:
(e.g. ABC Flower Company, Dallas, TX)

The Profit’s Offer & Valuation:
(e.g $100,000 for 20% equity ownership = $500,000 business valuation)

What is the business and what do they do? Provide the business plan details:

Complete the following based the performance of business before and after Marcus Lemonis got involved with the business on The Profit episode.

Business: Before Marcus After Marcus

Sales Revenues $___________ $___________

Profits or (Loss) $___________ $___________

Explain what is Marcus Lemonis’ strategy for the business?

How successful was Marcus in getting his vision or strategy implemented in this episode? What are the responses of the current business owners?

How many competitors are there? What type of market model does this business operate in? (Pure Competition, Monopolistic Competition, Oligopoly, Monopoly )

The question: If you had $50 million in cash, would you invest in this business. Explain why or why not?

answering these questions

1. Identify one characteristic of the business that makes it fit into the market model you selected above. ( Number of firms, type of product, control over price, conditions of entry, and nonprime competition)

2. Explain how this characteristic applies to this business and market model.