Research proposal (e-marketing)
February 8, 2021
Reverse logistics
February 8, 2021

Answer questions

  1. What two products or services did you buy? State whether they are elastic or inelastic, estimate their elasticity coefficient and explain why they are elastic or inelastic. (example: Honda car, Elastic, 4.0 – I shopped around for the best model of car for the price. Medical care, Inelastic, 0.2 – when I am sick I must go to a doctor in order to feel better, so price is not an important factor.

2.Do you consider yourself to be price sensitive? Give a rating on a scale of 1 to 10, with 0 = not price sensitive at all and 10 = extremely price sensitive. Explain why and provide an example.

3.Suppose your income at the time you purchased these items now suddenly tripled e.g. went from $30,000 to $90,000 annually. Would you still buy the same items or something else? If so, what would you buy?

4.Based on your answer to #3, does that make your items inferior or normal goods?

5.For fun, imagine you are now one of the Kardashians. State which one you are (e.g. Kim, Khloe, Rob, etc). Would they buy something else instead of your original purchase? What would the Kardashian purchase instead? (For instance, say you bought a pair of Levi jeans. I’m guessing but I don’t think that Kardashian would be seen in a pair of Levis. So, instead, they bought Gucci brand instead! Have some fun with this!!)

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