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1. Marketing requires the use of promotional campaigns to relay a firm’s message to the public. What are some considerations of a green promotional campaign from a product perspective? What about from a practical business perspective? Provide specific examples to support your answers.
2. Search the internet for an example of environmental responsible products/services. Evaluate their green marketing campaign. Make sure to include a link to the web page showing the product/service marketing.
Consider this; ‘green only yields green when the message blends transparency, practicality and savvy’. https://www.entrepreneur.com/article/220568 (Links to an external site.)Links to an external site.
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