Prepare an analysis for the Apple: The Best Supply Chains in the World?
Case attached and run through turnitin
Case write-ups should be submitted in Blackboard and should be double-spaced using a common font such as Times New Roman or Arial 12 point font.
Section 1: Introduction – a summary of the case and what you will address in the write-up.
Section 2: Thorough answers to questions. Each answer should be discussed in its own paragraph(s).
Section 3: Conclusion – A synopsis of the case and any concluding remarks.
Response received/posted by the deadline
1.According to the interbrand’s analysis apple’s brand is valued at more than $170 billion while goggle in second place is valued at $120 billion and coca-cola in third is at $78 billion (2015) do you agree that apple should be so far ahead of its nearest brand
2. With Steve Jobs, Apple’s legendary founder and CEO, passing away in 2011, what can we expect from Apple in the future? Will it be as innovative? Will it maintain brand value leadership? Will it run the top global supply chain in the world?
3. Apple products have usually been priced above their competition and sold for their value, intrigue, and market leadership. Some would say Samsung is catching up on many of these fronts and even passing Apple perhaps. Do you think Apple can change a price premium for their products much longer?
4. Apple’s global supply chains make their business thrive. There is secrecy among suppliers, superior quality standards by every party involved in Apple’s supply chains, and a total value focus that ultimately makes the customers happy. Is this a sustainable business model for their global supply chains?
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