Imagine that you want to market a new clothing line for teenagers and young adults. Which websites or other interactive media might you consider for advertising your products? Why?
What are the similarities and differences in an IMC (Integrated Marketing Communications) program between new products and existing products?
Why has wireless communication–that is, ads delivered to mobile communication devices–become attractive for advertisers? What are the advantages and disadvantages for consumers as well as for advertisers? What examples support your opinions?
How might language barriers and cultural differences create problems for companies in foreign markets? Imagine that you are marketing a U.S. breakfast cereal to people in Scandinavian countries. Of what cultural issues must you be aware?
Are advertisers more or less ethical and socially responsible than in the past? How might a firm earn additional profits by being socially and ethically responsible? What examples support your opinions? Are advertisers more or less ethical and socially responsible than in the past? How might a firm earn additional profits by being socially and ethically responsible? What examples support your opinions?
To what extent are marketers responsible for the nationwide increase in obesity? Should the food and beverage industry limit advertising and promotions to help reduce obesity, especially childhood obesity, in the United States? To what extent, if any, should the government be involved in this issue?
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