Read chapter three of the text and the article by A. Arden,and write a post
December 29, 2020
Answer the 2 questions in full. Original work.
December 29, 2020

Article 3 What market should the company pursue Ojo del Jaguar Guatemala case A

Read the article (3) and Answer these questions

Each answer should be around 2 to 3 sentence.

Article (3) Ojo del Jaguar – Guatemala case A

Thread: What wood should the company use for its products — rubberwood or hardwood? Why?

Thread: What market should the company pursue?

Thread: What should the potential American investor look for or ask for as he considers investing in this business?




Read the article (4) and Answer these questions

Each answer should be around 2 to 3 sentence.

Article (4) BOSSit – Jordan

1 Thread: What is the nature of BOSSit’s service and how applicable is it to Jordanian society? How big is its potential market?

2 Thread: How was BOSSit’s work environment a different cultural experience for Ali?

3 Thread: Did BOSSit have a hard time getting started without an American advisor and/or intern?

4 Thread: Will Western-style professional marketing take hold in Jordan? Should it? What is the best way to combine American and Jordanian ways?

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