Course Final Project

1. Locate the Harrah’s case. Read the case and answer the following questions:

• Which of the Harrah’s data applications are most likely implemented using neural networks?
• What other applications could Harrah’s develop using the data it is collecting from its customers?
• What are some concerns you might have as a customer at this casino?

2. Locate one titled “Real-Time Dashboards at Western Digital.” Based on the article, answer the following questions:

• What is VIS?
• In what ways is the architecture of VIS similar to or different from the architecture of BPM?
• What are the similarities and differences between the closed-loop processes of BPM and the processes in the OODA decision cycle?
• What types of dashboards are in the system? Are they operational or tactical, or are they actually scorecards? Explain.
• What are the basic benefits provided by Western Digital’s VIS and dashboards?
• What sorts of advice can you provide to a company that is getting ready to create its own VIS and dashboards?

Writing Requirements

• The deliverable will be a written paper that will be written according to APA guidelines. Please see the attached Writing Rubric for details. The assignment will also be assessed against Ethics Rubric and the Information Literacy Rubric. Please see attached for details. A draft of the final deliverable will be submitted to SmartThinking for review, comments and editing.