Read the attached article from Marketing Profs on The Most Important B2B Digital Marketing Trends and Stats in 2017. Comment on each of the trends listed indicating your analysis on the pro or con of each of these trends.

From the diagram, I would say what you should concentrate on for the assignment are:

• Mobile usage among B2B Users and how high the percentages of usage are
• B2B companies must acknowledge and adapt to young B2B buyers
• Social media is more popular but less effective than PPC
• Content Marketing statistics
• Offline Marketing

From these specific areas on the chart, you will see statistics that back up their data. Statements such as:

• Instagram has the highest interaction rate
• LinkedIn is the most effective social media marketing platform
• Social Media Marketing is more popular but less effective than PPC
• 84% of Millennial B2B buyers believe their mobile device is essential to work
• 89% of B2B marketers use content marketing as a strategy
• 85% of marketers success was down to improving the quality and efficiency of content creation
• 93% of B2B marketers report that email is the most-used distribution channel
• 58% of B2B marketers use print and offline advertising methods

These are the statistics you should be focusing on when writing your Week 5 Marketing Analysis Paper.