As I mentioned in our lecture, a brand bull’s eye provides context to improve everyone’s understanding of the positioning of a brand in the organization.

Following the Starbucks example in the Marketing Memo, construct a Brand-Positioning Bull’s-eye for SVSU’s College of Business and Management.

Everything you need you can find in www.svsu.edu

Make sure you look at the PPT first and the document is a example that what you need to write about.