As you are making your postings about these brands, you should consider both positive and negative associations.For example, Skechers received an extensive amount of negative publicity when it was sued for its “deceptive advertising”.http://www.businessinsider.com/skechers-class-action-lawsuit-shape-ups-2013-5 negative associations.Since several years have passed since the lawsuit, will consumers remember this or will they have short memories and forget about it?
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