What challenges do organizations face, How can they prepare to handle them effectively?
December 25, 2020
Need assistance with analysis paper. only needs to be 2-3 paragraphs for Analysis paper.
December 25, 2020

Brand Personality Presentation

Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes representing how this organization manages and develops its brand personality, and deliver the following:

  • Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation.
  • Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 in Consumer Behavior: Building Marketing Strategy).
  • Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
  • Review what traits you believe are good to have in a brand personality.
  • Analyze how this brand personality impacts competitive positioning.
  • How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?

Format your presentation consistent with APA guidelines.

"Get 15% discount on your first 3 orders with us"
Use the following coupon
FIRST15

Order Now
Place Order

Hi there! Click one of our representatives below and we will get back to you as soon as possible.

Chat with us on WhatsApp