Case Study
January 10, 2021
Public Relations Situation – American Airlines
January 10, 2021

BUS 4480 WK8: The AstraZeneca case

The essay portion of the final exam will be a case analysis of the AstraZeneca case on page 490 of your text. In a 500 word essay, I would like for you to format your response as follows: I. Introduction, II. Problem III. Alternatives (at least two) III. Recommendations (derived from alternatives) and IV. Conclusion. Support your stance with information in the reading material and one peer reviewed academic journal article. In text reference and references are required.

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