Understanding Business Drivers and Improving Business Forecasts
February 15, 2021
Principles of Finance – discussion 1
February 15, 2021

Bus642 wk3 what kind of survey or interview the study uses

Find a scholarly research study from the Ashford University Library that uses measurement scales for data collection (e.g., a survey). Explain the measurement scales that the study used, and evaluate them. Did you think the researchers made good decisions about the scales? Why or why not? Cite the study in your post, and document it in APA style as outlined in the Ashford Writing Center.

Respond to at least two of your classmates’

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Find a scholarly research study from the Ashford University Library that uses surveys or interviews for data collection. Also read this week’s lecture before submitting your post. Cite the study in your post, and document it in APA style as outlined in the Ashford Writing Center.

In your post:

  • Tell us what kind of survey or interview the study uses (e.g., self-administered interviewing, face-to-face interviewing, phone interviewing, etc.)
  • Determine whether you think the chosen type of survey or interview was a good choice for the research.
  • Explain how the chosen method compares to other types of surveys and interviews.

Respond to at least two of your classmates’ posts.

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