Conduct a firm profitability analysis for your Global Challenge firm, using the reports and information provided, to assess and evaluate your firm’s competitive advantage. Be sure to assess ROIC, ROR, COGS/Revenue, Promotion/Revenue, R&D/Revenue, and Administration/Revenue. Be sure to compare your firm’s results to competitor’s results.

What are your conclusions? What will you do to improve your firm’s profitability?

The website you will use to do this assignment is www.cesim.com and I will provide the username and password. Thanks.