Prepare a report about a branded franchised foreign product and explain its main challenges to go global.

(the franchise has been selected and the name will be given after selecting the tutor).

– you have to focus on CAGE framework to study the Cultural, Administrative, Geographic and Economic differences with respect to the country we will invest in.( sultanate of Oman)

– The selected market entry country is Sultanate of Oman and to be compared with any other GCC country.

– evaluate and conclude the best marketing entry country for the brand and with a valid reasons.

– Statistical data is needed to support discussion.

Q1) The report must include:

1) Introduction (2-3 pages)

2) explanation

cultural

(Language, Manpower, Distance, Etiquettes, Religion, culture trust, prices/quality/taste) (3-4 pages)

administrative

(Regulations, Quality, Health & safety, Distance, Political situation) (3-4 pages)

geographic

(Climate, timezone, envirnoment, transportation, infrastructure,Distance) (3-4 pages)

economic

(Income level, Distance, demand and supply, resources, economy size, human resources, government suitability (3-4 pages)

3) Closing Statement / conclusion (1-2 pages)

4) bibliography

** In-text citations and references using CU harvard style is required.

** each paragraph must have citation.

Q2) prepare an interesting power point slides for the above topic.