Please respond the following assignment in the Dialogue area of Blackboard:

Post a message that explains and discusses why information cleansing is critical to an organization’s business intelligence tool’s success. Describe how organizations use business intelligence to gain a competitive advantage. Support your post with at least two peer-reviewed scholarly journal references.

In addition, describe from a biblical worldview the importance for organizations to maintain accurate consumer information.

300-400 words in APA format and proper citing for sources.