Assume you are starting a business from the ground up. Using the Business Motivational Model, consider the market for your selected business and come up with the following BMM attributes:

Ends:

Vision (only one is required) Desired Results (Goals and Objectives) (at least 2 goals, and at least 2 objective for each goal)
Means:
Mission (at least one)
Courses of action (Strategies and Tactics) (at least two of each)
Directives (Business Policies and Business Rules) (at least 4 of each)
External Influencers (at least two)

Internal Influencers (at least two)