Know Your Audience
February 15, 2021
One discussion board question about crises leadership
February 15, 2021

Business question

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

·The multiple definitions of Public Relations.

·The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?

oHow are they similar and how are they different?

oHow might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

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