Read Carlsberg, Case 4.

For this case analysis, your group will prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your group paper should have 1″ margins, be double spaced, and use APA formats for

• topic and subtopic headings
• citations
• references

Your group case must minimally address the following issues / questions:

• Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
• Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
• Describe Carlsberg A/S’ international corporate-level strategy.
• Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.

Your grade for this assignment will be based on three criteria (see the rubric for more details):

1. Individual Contribution: up to 18 of the 50 points
2. Group Deliverable: up to 20 of the 50 points
3. Individual Collaboration: up to 12 of the 50 points

All individual contributions and your individual collaboration with the team MUST be evidenced in the group Home Page discussion section in Canvas.