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Case Analysis

Watch the video titled “Surviving Competition”,and answer the following questions.http://ecorner.stanford.edu/videos/1984/Surviving-…

NOTE: Please make sure to proofread your answers before submission to avoid any spelling and grammar errors. Also make sure they are formatted in a way that is easy for readers to follow. Writing errors and poor format will negatively affect your grade. Each answer should not exceed 350 words.

1.According to Housenbold, success is to “figure out what you’re good at, figure out where you can make money, and focus”. How is his remark related to strategic management?

2.What industry is Shutterfly competing in? Use the five forces model to briefly analyze this industry.

3.Define Shutterfly’s generic business-level strategy. Who is the targeted customer? What customer need does the company satisfy? How does the company use its competencies to satisfy the need?

4.What challenges do you think Shutterfly currently has? What recommendations do you have?

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