Mapping the Product Life Cycle (PLC) Presentation (10-20 slide)
February 6, 2021
Start-Up Process
February 6, 2021

Case Analysis

1. According to the article,(http://www.nytimes.com/2009/10/19/technology/compa… )which international corporate-level strategy did Nokia use? What advantages does this international strategy have? What problems did it have?

2.Contrast the telecommunications industry in Europe with that in America. Based on the comparison, which international corporate-level strategy do you recommend for Nokia? Why?

3. Analyze the impact of the general environment on Lululemon’s business. Highlight the demographic segment, global segment, political/legal segment, environmental segment, and sociocultural segment.

4. Identify Lululemon’s internal strengths and weaknesses.

5. What challenges will Lululemon face when expanding into Asia? Focus on factors such as culture, pricing, brand awareness, positioning, customer acquisition, distribution, etc. Given your analysis of the firm’s external and internal environments, what international corporate-level strategy would you recommend for Lululemon? Why?

6. What ethical issues has Lululemon experienced over the last few years? Analyze the impact of the ethical issues by addressing the stakeholders involved and consequences of the ethical issues. How could Lululemon have handled these issues differently?

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