Discussion 1 and Discussion 2
February 21, 2021
Defining Your Offering
February 21, 2021

Case analysis

Read Carlsberg, Case 4.

For this case analysis, your group will prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your group paper should have 1″ margins, be double spaced, and use APA formats for

  • topic and subtopic headings
  • citations
  • references

Your group case must minimally address the following issues / questions

  • Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
  • Your grade for this assignment will be based on the Group Submission ONLY (see the rubric for more details).

This case is due at the end of Module 5.

Rubric

Carlsberg – GROUP

Carlsberg – GROUP

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeGroup – Conduct an industry environment analysis

4.0 pts

Exceeds expectations and successfully identifies the factors in the industry environment analysis that have an impact on the company’s future.

3.0 pts

Analysis thoroughly describes the relevant factors in the industry environment analysis that have an impact on the company’s future.

2.0 pts

Analysis includes sufficient factors in the industry environment analysis that have an impact on the company’s future.

1.0 pts

Analysis excludes some of the relevant factors in the industry environment analysis that have an impact on the company’s future.

4.0 pts

This criterion is linked to a Learning OutcomeGroup – Identify the reasons for Carlsberg A/S’ M&As

4.0 pts

Exceeds expectations and reveals the identification of the reasons for Carlsberg A/S’ M&As.

3.0 pts

Analysis is a strong identification of the reasons for Carlsberg A/S’ M&As.

2.0 pts

Analysis is a sufficient identification of the reasons for Carlsberg A/S’ M&As. profitability.

1.0 pts

Analysis is an insufficient identification of the reasons for Carlsberg A/S’ M&As.

4.0 pts

This criterion is linked to a Learning OutcomeGroup – Describe Carlsberg A/S’ international corporate-level strategy

6.0 pts

Exceeds expectations and manipulates available options to suggest future positioning for the company.

5.0 pts

Analysis describes Carlsberg A/S’ international corporate-level strategy and suggests future positioning for the company.

4.0 pts

Analysis describes Carlsberg A/S’ international corporate-level strategy.

2.0 pts

Analysis does not significantly describe Carlsberg A/S’ international corporate-level strategy.

6.0 pts

This criterion is linked to a Learning OutcomeGroup – Summarize findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry

4.0 pts

Exceeds expectations and assesses how the company’s strategy stands up against industry rivalry and offers excellent recommendations.

3.0 pts

Review provides a comprehensive description of the competitive strategy used by the company and offers good recommendations.

2.0 pts

Review describes significant components of the company’s competitive strategy offers some recommendations.

1.0 pts

Review does not fully describe the company’s competitive strategy and fails to offer doable recommendations.

4.0 pts

This criterion is linked to a Learning OutcomeGroup – Grammar, Writing, APA Format

2.0 pts

Information is appropriately sequenced with topical headings. Language use, grammar, spelling, and punctuation are at an appropriate graduate level. Uses paragraph form with topical sentences that are supported by the remainder of the paragraph. Writing is clear and concise. Somewhat correct application of APA format. Up to two to three errors in citations and references.

1.0 pts

There is some order to the information with some heading usage. Presentation has two to four misspellings or grammar errors, or two or three word use errors. Uses paragraph form but sentences within the paragraph may not be related. Somewhat correct application of APA format. Four to six errors in citations and references.

0.0 pts

Limited structure or no topical headings used. Presentation has more than four misspellings or grammar errors, or more than four word use errors. Language use makes it difficult to understand the intended meaning. Incorrect application of APA format. Several errors in or missing citations and references.

2.0 pts

Total Points: 20.0

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