Answer these questions according to case analysis- case study will be given later

1. Where did the original impetus for GE’s ecomagination strategy come from? What does this tell you about strategy making?
2. To what extent did GE follow a classic SWOT model when formulating its ecomagination strategy?
3. GE’s CEO Jeff Immelt often states that “green is green.” What does he mean by this? Is the ecomagination strategy in the best interests of GE’s stockholders?
4. By most reports, GE’s ecomagination strategy has been successfully implemented. Why do you think this is the case? What did GE do correctly? What are the key lessons here?
5. If GE had not pursued an ecomagination strategy, where do you think it would be today? Where might it be 10 years from now?