Major Case Study 3: MicroStrategy, Inc. Paper
February 27, 2021
Forecasting and Aggregate Planning
February 27, 2021

Change Through Persuasion – Critique, merit recognition

3-4 pages with 1.5 space, around 1500 words.

First what is a “critique”? Critique is a method of disciplined, systematic analysis of a written (or oral) form of article. Although critique is commonly understood as fault finding and negative judgment, it can also involve merit recognition. Identify, at least 5 “take aways” of information from the article. Identify how the author was effective (or not effective) in the strategy used in connecting the “take aways” with change.

In the article (written by David A Garvin and Michael A Roberto), the authors make a very significant and powerful statement about change through persuasion. “To create a receptive environment, persuasion is the ultimate tool. Persuasion promotes understanding, understanding breeds acceptance, acceptance leads to action. Without persuasion, even the best of turnaround plans will fail to take root.”

Read the article which appears in HBR’s On Change Management (page 17). Give a brief description of the four-part communication strategy. Then provide some backup detail for each part. Close your review by making a clear connection with the above quote. (Pages: 3-4, (1.5 space), including the title page and the citations.

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