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February 27, 2021
Culture-Shaping Leadership
February 27, 2021

Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand

This will be a 300 word max paragraph on the following:

  1. Connect as a Team and decide on an industry you are interested in.
  2. Agree on a product/service offering you would like to work on
  3. Decide on your company name
  4. Have one Team-Member send a ‘personal message’ with industry, company name and proposed new product/service offering to the instructor for approval.

Pillow manufacturing industry

1. Create a pillow that allows people with astoma the ability to lay on their stomachs, provides protection from moisture if the bag burst in their sleep, washable with changeable linings.

Company Name: Impermeable Corp

Impermeable means: impossible to get through or into, not allowing penetration(as by gas, liquid or light)

Paragraph needs written on the following:

  1. Target Market – What segmentation criteria do you use to identify it and what needs do they have that you plan to satisfy.

Format your paper consistent with APA guidelines.

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