Purpose of Assignment

The purpose of this assignment is to continue to develop a Marketing Plan for the launch of the new product/service offering started in Week 3. In this paper students will be researching and making decisions on price setting, promotion strategies, environmental forces/scanning and the steps to bringing their company’s product from concept to commercialization.

Scenario: Using the same organization and product/service you used in the Week 3 Learning Team assignment and the same scenario, you will be presenting the following:

• Product Life Cycle – Describe the stages of the PLC your product/service offering will experience.

Format your paper consistent with APA guidelines.

Attached is the previous week’s essay that will give you an understand of the product in which we wrote about.