Task: For this task, you assume the role of an external consultant. Your client is the firm that you previously identified. As an external consultant you have carefully studied (through document review and face-to-face interviews with employees) many of the factors and potential consequences of a significant proposed change. Using the first step from Kotter’s 8-step framework, prepare a conceptual paper that discusses how to create a sense of urgency among the employees and recommend some strategies to best communicate the change vision, allowing the change initiative maximum exposure and an opportunity of success. You should present strategies and tactics to maximize success of the proposed change. You must use an external “consultant voice.” (SLO 1.1, 1.2, 2.1, 2.2, 2.3, 4.1) Format: Write your paper using font size 12. Double-space the lines of text. The minimum word count is 800 words and the maximum word count is 1,200 words. YOU MUST ADD THE WORD COUNT ON THE FINAL PAGE OF TEXT. The cover page should include your name, the name of the course, and the date. You should cite external resources within the text and on a final References page. All citations are to follow the system described in the American Psychological Association (APA) Style Manual.
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