Complete 2 Discussion Responses NO PLAGIARISM
February 25, 2021
Discussion Question
February 25, 2021

consumer behavior research paper

Paper is minimum of 4 pages and maximum of 5 pages using google scholar articles or any other articles related to any product depends on writer’s choice. Paper will mention problems facing the product and manager. Topic of class is consumer behavior. below is more depth requirements for the paper. times new roman, 12 pt, double spaced.

I. Executive Summary

  • Briefly identify the major problems facing the manager/key person
  • Summarize the recommended plan of action and include a brief justification
  • of the recommended plan

II. Statement of the Problem

  • State the problems facing the manager/key person
  • Identify and link the symptoms and root causes of the problems
  • Differentiate short term from long term problems
  • Conclude with the decision facing the manager/key person

III.Causes of the Problem

  • Provide a detailed analysis of the problems identified in the Statement of the
  • Problem
  • In the analysis, apply theories and models from the text and/or readings
  • Support conclusions and /or assumptions with specific references to the case
  • and/or the readings

IV. Decision Criteria and Alternative Solutions

  • Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)
  • Include two or three possible alternative solutions
  • Evaluate the pros and cons of each alternative against the criteria listed
  • Suggest additional pros/cons if appropriate

V.Recommended Solution, Implementation and Justification

  • Identify who, what, when, and how in your recommended plan of action
  • Solution and implementation should address the problems and causes identified in the previous section
  • The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action
  • Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work

VI.External Sourcing

  • 5 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues.This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.

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