Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

• Required executive summary elements:
  • Strategic Objectives
  • Products or Services
• Optional executive summary elements:
  • Resources Needed
  • Projected Outcomes

Integrate the previous weeks’ sections, social, ethical, and legal implications, and executive summary into the marketing plan. Incorporate corrections and suggestions from the instructor’s weekly feedback. Headings correctly formatted are crucial in this assignment. The marketing plan should be 3,850 – 4,300 words and include the following:

• Incorporate Understanding Target Markets (Week 2)
• Incorporate Promotion and the Product Life Cycle (Week 3)
• Incorporate Price and Channel Strategy (Week 4)
• Incorporate Marketing Communication and Brand Strategy (Week 5)
• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan. This is a total of 15 academic references.

Format your assignment consistent with APA guidelines.

Be sure to read the Social, Ethical and Legal Implications Grading Guide for guidance on how the paper will be graded.