The submission of an idea (maybe multiple ideas) to the Buc Days Idea Challenge is an important part of this course. In an effort to help you formulate your submission plans, provide answers to the following questions:

Idea: The next crucial step in determining the potential for your new product or service requires that you clearly describe the customer for the product or service you are proposing, and to establish some type of “Value Proposition” for the customer that you desire.

Who are your (the group) customers? [Provide a brief profile of these customers to include prevailing demographics, life-style, and current purchase/use behavior]

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How do my products or services benefit these customers? [Be as specific as possible]

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What are your customer’s motivations for purchasing your products or services?

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What problems are you solving for the customer that others are not solving?

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