Assignment # 1 Cultural Concepts

Cultural concepts include knowledge, beliefs, law, moral, customs, and any capabilities and habits acquired by humans as members of society.

You are the department head of a marketing firm that has been given the assignment of creating a marketing plan to sell Netflix to the Hispanic population. In a 3 page (double spaced) document explain how you would assess and focus on the difference in culture, however also remember the differences even in sub-cultures. What approach would you take to insure the campaign was successful