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Descriptive Statistics, Probability, and Risk Assessment

Module 1 – SLP


Scenario: You work for a private investment company that currently has numerous business investments in real estate development, restaurant franchises, and retail chains. Following an exhaustive search for new investment opportunities, you have found three possible alternatives, each of which will pay off in exactly 10 years from the date of initial investment. Because you only have enough money to invest in one of the three options, you recognize that you will need to complete a quantitative comparison of the three alternatives:

Option A: Real estate development.

Option B: Investment in the retail franchise “Just Hats,” a boutique that sells hats for men and women.

Option C: Investment in “Cupcakes and so forth,” a franchise that sells a wide variety of cupcakes and a variety other desserts.

Download the raw data for the three investments in this Excel document: Raw data for BUS520 SLP 1.


Develop an analysis of these three investments in Excel. Use expected value to determine which of the three alternatives you should choose.

Write a report to your private investment company, explaining your Excel analysis, giving your recommendation, and justifying your decision.


Excel Analysis

Using Excel, make an accurate and complete analysis of the three investment alternatives. Let Excel do the work for you. Instead of typing the formula in a separate line, just enter it in the cell. Refer to the following link for more info on doing calculations in Excel: https://support.office.com/en-us/article/Use-Excel-as-your-calculator-a1abc057-ed11-443a-a635-68216555ad0a

Written Report

  • Length requirements: 2–3 pages minimum (not including Cover and Reference pages). NOTE: You must submit 2–3 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
  • Provide a brief introduction to/background of the problem.
  • Discuss the steps you used in completion of your Excel analysis.
  • Based on your Excel analysis, give your recommendation as to which of the three investment alternatives should be pursued.
  • Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
  • Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.
  • Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
  • Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
  • Upload both your written report and Excel file to the SLP1 Dropbox.

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