Mass Media Analysis
December 26, 2020
Essay Questions
December 26, 2020

Develop a long-term and a short-term plan using the SWOT Analysis and Environmental Scan

OVERVIEW: Develop a long-term and a short-term plan for yourself using what you have learned about yourself through the SWOT analysis and environmental scan you created.

RESOURCES:

Pearce, J. A., & Robinson, R. B. (2013). Strategic management (13th ed.). New York, NY: McGraw Hill.

INSTRUCTIONS:

Use what you have learned about yourself through the SWOT analysis and environmental scan you completed to develop a long-term and a short-term plan for yourself. Complete the following:

  • Start by describing your 5-year professional and financial objectives.
  • What title or position would you like to have? Product Manager
  • Where would you like to be financially? Enough Money to support my family comfortably without stressing from paycheck to paycheck, earning six figures.

Based on the results of your SWOT analysis and environmental scan, determine the following:

  • What skills do you need to develop to achieve your 5-year objectives?
  • Is your industry changing? What do you need to do to grow with it?
  • What resources do you have to help you achieve your 5-year objectives? (Hint: Resources can mean more than financial; are there people you know who can help you achieve your objective?)

Now develop a short-term plan that will help you achieve your long-term objectives:

  • What will you need to accomplish each year to achieve your 5-year objectives?
  • What monthly/weekly/daily steps will help you reach your long-term objectives?
  • How will you address obstacles that occur along the way?

Format this assessment as a research paper following current APA guidelines for both style and citing sources, making sure that you also use correct grammar and mechanics. There is no required minimum or maximum page length; however, you should strive to be as detailed as possible in addressing each point, while also being as clear and concise as possible.

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