In the B2B environment, the rising complexities of managing a global business network are making channel unification strategies more difficult. Midmarket organizations in particular are struggling to collaborate with customers, suppliers, and trading partners across all channels.

This video will outline the key strategies and technologies that midmarket organizations can implement to achieve a higher degree of flexibility.

In your opening post discuss:

• an example of one of these strategies that are helping B2B marketers. You may use your company selected for the B2B course project
• the challenges of managing channel relationships and coordinating activities across organizational boundaries