Answer each questions with a minimum of 250 words, give an example, also cite and reference your answer if its not your own words.

Question 1: Whats Customer Lifetime Value? (when it comes to the Contemporary Brand Management). Explain with examples.

Question 2: I think that to help a company have a successful brand is to help provide meaning behind the brand and product. (Do you agree? if yes, or No explain why?) Give examples with your answer.

Question 3: What is Establishing Brand Awareness? Why is it important? Give an examples to support your answer.