Marketing Product Packaging
February 7, 2021
Final Strategic Plan
February 7, 2021

Discussion writing

please research and discuss the Balanced Scorecard. It first appeared in the literature in the 1990’s (Kaplan in the HBR) and has gained increasing popularity since then. There are many uses for the Balanced Scorecard as well as several variations of its application in organizations. Please discuss what it is, how it is used with regard to strategic management and what are your experiences with it in the workplace. please talk a little bit about how to utilize Scorecard in the CAPSIM as well.

please cite your reference in APA format

1 to 2 pages

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