Overview

Create and record a 5–10-minute (10–12-slide) presentation of a balanced scorecard briefing for a CEO using Adobe Connect and PowerPoint.

Note: The assessments in this course are presented in sequence and must be completed in order.

Organizations are required to demonstrate outcomes as a condition of participation for government and some private payers. The balanced scorecard is a methodology used to complete an implementation plan for the strategy and as a method measure results against predetermined benchmarks.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 2: Develop a strategic organizational plan that provides human and financial resources to support targeted organizational outcomes.

Present operational recommendations and strategic control mechanisms including goals, objectives, resources, and action steps.

Define critical success indicators that allow an organization to measure success in implementing the strategy.

Competency 3: Recommend an organizational structure and design to optimize a strategic plan.

Propose a strategic plan to optimize outcomes and mitigate risks in an organization.

Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration.

Create a visually pleasing professional presentation tailored to a specific audience that uses charts and/or images that support the content.

Communicate persuasively and clearly in a limited time frame.

Context

Today, in health care management, there is an appropriate emphasis on outcomes and results. However, in the specific case of strategic management, we often say that the process of strategic thinking is more important than the product—the plan. In health care, the product is actually the service of care delivery.

Strategic thinking is a challenging and exciting task for healthcare leaders. It requires experienced health care executives to think creatively and reserve judgment of new ideas.

The Assessment 4 Context document contains important information about the following topics related to successful implementation of strategic plans:

Decision making methodologies.

Culture, structure, and value chain.

Implementation strategies.

Change strategies.

Strategic control.

Questions to Consider

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

What role does a TOWS analysis play when looking for some strategic alternatives?

What is a value differentiation strategy?

How would you use it and why?

If you were looking for a marketing strategy, how would you determine which market entry strategy would provide the quickest entry into the market?

What advantages might the slowest strategy offer?

What changes first: Strategy or structure?

What role does consumerism play in marketing a service?

Does your health organization operate as a consumerism-driven service? If so, how does this affect the organization?

What issues do hospital leaders face in responding to a disaster from the perspective of human resources, legal, and financial issues?.

What, if anything, is a local hospital required to do in response to a disaster?

What are the primary differences in the human resources strategies needed for expansion, contraction, and maintenance of scope?

Which type of adaptive strategy is the most difficult to implement from a human resources perspective? Why?

What is the linkage between the internal environment and value-adding service delivery and support services.

What would be a good example of this in your own health care organization?

Required Resources

The following resources are required to complete the assessment.

Recording a Presentation(I would do this part)**

This assessment requires you to record your presentation using Adobe Connect (or a similar tool capable of recording presentations). If a tool other than Adobe Connect is used, you are required to provide the instructor ease of access in order to evaluate the recorded presentation. Instructions and tutorials are available from the Using Adobe Connect support page on Campus. The following resource is a quick overview of the steps and configuration information needed to record your presentation:

Adobe Connect Recording Quick Start Guide.

Adobe Connect

In preparation for using Adobe Connect to record your presentation for this assessment, complete the following:

If you have not already done so, install and test your recording device (headset or webcam with integrated microphone) on your computer, using the installation instructions included in the package.

Suggested Resources

The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.