Discussion #2 Employers Are Using Snapchat to Reach Generation Z

Remember that this is a business discussion. You will be graded on content, grammar, punctuation, quality and quantity. In this class, discussion means conversation, or polite debate about a given topic. That is what is expected from each team member.

Your Deadline for the initial post is Wednesday, September 20 and the Discussion will close on Saturday, September 23.

https://www.shrm.org/ResourcesAndTools/hr-topics/talent-acquisition/Pages/Employers-Are-Using-Snapchat-to-Reach-Generation-Z.aspx?utm_source=SHRM%20Tuesday%20-%20PublishThis_HRDaily_7.18.16%20(62)&utm_medium=email&utm_content=July%2025,%202017&SPMID=01435590&SPJD=10/05/2011&SPED=08/31/2018&SPSEG=Career+Builder&spMailingID=29908052&spUserID=ODM1OTI3MDQ2NTUS1&spJobID=1083117966&spReportId=MTA4MzExNzk2NgS2 (Links to an external site.)Links to an external site.

Use the following questions to get started on your discussion, but realize that you are not restricted to these questions.

1. Do you think that Snapchat is a good recruiting tool to reach Generation Z, or are there better ways?

2. Do you think that using Snapchat for entry level jobs, such as McDonald’s is workable but perhaps not for jobs requiring more experience and/or education? Why?

3. Why would a company want to use Snapchat as a recruiting tool? Why would they not want to use Snapchat to recruit?