Part 1

The attached presents a 13-point checklist for determining whether a company is ready for a values-based stakeholder approach for all internal operations.

• Consider which two points in the checklist are least practiced by companies today. State the two points and give examples.
• Explain why you think this is a common weakness for companies.

Part 2

Sometimes, communications to the public can be misleading or do not provide complete information.

• Describe an advertisement that was misleading and did not provide complete and honest information about the product or service. Your example can be from print, television, radio, or the Internet. It can be local, national, or international.
• Summarize how its deception could have been harmful.
• Recommend an action that would deter this type of activity in the future.