In class we discussed a range of different emotions that can be incorporated into an emotional appeal and tips for doing so effectively. For this activity, you will find an emotional appeal, identify why it is an emotional appeal, and explain whether it is effective (i.e., persuasive). Refer to class notes from Unit 7 (Pathos & Emotional Appeals) as well as the Nabi (2012) reading to help you complete this activity.
Find an example of an emotional appeal online. It may be an advertisement, commercial/video, PSA, campaign, newspaper article, etc. Based on the emotional appeal you find, address each of the following:
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