You are to create a professional marketing presentation that includes the details of the marketing mix items below and the background information developed in your international marketing report you created in Module 3 (Paper Attached). The final presentation will address global marketing issues relevant to the selected company, its product, home country, and the U.S. market, and will evaluate alternative methods of addressing these issues.
Entry from Home Country into U.S.
Topics in your marketing presentation will reflect the course topics, assignments, readings, and research and should include:
In order for this assignment to be compatible with TurnItIn, you will need to save your PowerPoint presentation as an Adobe PDF file. To do this, open your presentation in Microsoft PowerPoint. Choose “Save As” from the File menu, then choose “Adobe PDF”. Before saving your file, click on the Options button and check the box next to “Convert Speaker Notes.” Now choose to save your file. Your speaker notes will be included in your PDF file that you will submit for this assignment. Submit this file along with your presentation.
Note: If your version of Microsoft PowerPoint does not have the option to include speaker notes, you will need to submit a Microsoft Word document that contains all information from your presentation, including the speaker notes.
Use the following questions to check your work for completeness:
Assignment 1 Grading Criteria
Develop an executive summary.(12)
Provide background information on the company, the product, and your role.(16)
Explain global marketing mix: product.(32)
Explain global marketing mix: pricing.(32)
Explain any global issues/constraints.(20)
Analyze promotion strategies and global marketing communication decisions.(32)
Analyze market entry strategy.(32)
Identify needed physical distribution.(32)
Incorporate suggestions for leading, organizing, and controlling of global marketing efforts.(20)
Include final summary conclusion and make recommendations.(12)
Organization: Introduction, transitions, and conclusion.(16)
Style: Tone, audience, and word choice.(8)
Usage and Mechanics: Grammar, spelling, and sentence structure.(16)
APA Elements: Attribution, paraphrasing, and quotations.(20)
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