Provide readers with two community resources, a national resource, and a Web-based resource. Include a brief description and contact information for each resource.
September 9, 2018Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
September 9, 2018explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base.
Week 2 – Assignment
Find Strategic Opportunities
Describe Abell’s three-dimensional business-definition model and explain where it can be utilized. Then, consider Reader’s Digest Association, publisher of Reader’s Digest, the largest circulation magazine in the world in 1992. As famous and as popular as its magazine and brand were at the time, the real value to the company was the huge database of subscribers that it had (around 50 million readers). It has used that database to sell various products such as condensed books and other publications, videos, CDs, and so on. Using Abell’s model, explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base. explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base.
In addition to the text, you must use at least one scholarly source. Your paper must be two to three pages in length (excluding a cover page and reference page) and formatted according to APA style guidelines as outlined in the Ashford Writing Center.