You have been asked by the CEO to join a senior team that has been created to explore the possibility of setting up the firm’s first wholly owned subsidiary outside the United States. The company has been exporting a limited number of products to the region for several years, but as demand has increased, he is considering the possibility of setting up some form of manufacturing operation to reduce manufacturing and distribution costs and get closer to the customer. Even though the CEO has engaged in talks with several economic development groups in the region, he has not yet decided which location would be the best place to enter the market to support the company’s long-term business strategy. As a key member of the team, your job is to develop a high level Logistics and Supply Chain Management Plan to explore the feasibility of establishing a wholly owned subsidiary in BRAZIL. As part of the process, he has asked you to research (provide a report AND outline) the following topics: Physical Setting: Map of country Population density and distribution Major cities and possible sites for locating operation Culture: Language (s) Religion (s) Dominant cultural values Work motivation and practices Values, beliefs, and attitudes Gender attitudes and issues Hofstede dimensions (optional) Other cultural issues for expatriates Labor Force: Labor unions (if any) Quality and availability of labor force Population education, literacy levels, and skills Special issues affecting expatriate workers (if any) Government sponsored training programs
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