The Executive Summary of the final marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

My Chosen Organization & Product: Intel Corporation – *ONE* of Intels Mobile Products (choose one Intel mobile product)

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Step 1

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and China market chosen in Week 1. This will be added to the Target Market section of your Marketing Plan.

Also nclude the following:

• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Step 2

Formulate a maximum 350-word Executive Summary (Overview) including at a minimum the following elements to include in your marketing plan:

• Required Executive Summary elements:
  • Strategic Objectives
  • Products or Services
• Optional Executive Summary elements:
  • Resources Needed
  • Projected Outcomes

Step 3

Integrate the previous weeks’ sections, social, ethical, and legal implications, and Executive Summary into the marketing plan. Incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and incorporate the following:

• Executive Summary
• Situational Analysis
• Planned Research and Understanding Target Markets (Week 2) and includes Legal, Social and Ethical Consideration (week six)
• Promotion and the Product Life Cycle (Week 3)
• Pricing and Channel Strategies (Week 4)
• Marketing Communications and Brand Strategies (Week 5).

Cite a minimum of three peer-reviewed references for the Legal, Social, and Ethical Considerations section only, be sure to leverage learning from this course by defining/discussing terms relevant to this week’s assignment. Be absolutely certain to cover each topic for your domestic and international markets.

Include all references used throughout the course on the References Page formatted in the correct APA style..

Format your entire assignment consistent with APA guidelines.