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Financial Ratio Analysis

Calculate and analyze the following ratios for your selected company for the last two years from the SEC Form 10-K:

  • Gross Profit Margin
  • Net Profit Margin

Compare and contrast the company’s ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company’s ratios are different than the industry/competitor standard.

Prepare your analysis in a minimum of 220 words in Microsoft® Word. The use of Microsoft®Word tables is encouraged.

Cite the source of the industry/competitor ratio information.

Format your assignment consistent with APA guidelines.

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