Goodwill Industries (GW) has been in business for over one hundred years.This non-profit is known throughout the USA as a giant among NFP Organizations.Its mission statement reads:

Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.

Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.

Their values on their website as stated are:

Respect:We treat all people with dignity and respect.Stewardship:We honor our heritage by being socially, financially and environmentally responsible. Ethics:We strive to meet the highest ethical standards.Learning:We challenge each other to strive for excellence and to continually learn.Innovation:We embrace continuous improvement.

Goodwill Industries has been controversial at times with complaints of over compensation of executives to “slave like working conditions”.

Research this organization.What are their business strategies? Do they live up to their mission and value statements? How so? Determine a business strategy that would work better if you were a competitor.