Industry: HILTON Hotel
By using the Porter’s Five Forces Model, evaluate the level of strength (low, medium or high) for each of the Porter’s five forces and provide your explanation and justification on the selection of the level. Identify at least TWO weaknesses for each of the Porter’s five forces of the company and provide ONE recommendation (strategy) on how the company should overcome the weaknesses.
Your report should include:
Executive Summary
Table of Content
Introduction – objectives of the report, company history, products/services.
Porter’s Five Forces Model Analysis:
Threat of New Entrants – level of strength, explanation/justification, 2 weaknesses and 1 recommendation for improvement.
Bargaining Power of Buyers – level of strength, explanation/justification, 2 weaknesses and 1 recommendation for improvement.
Bargaining Power of Suppliers – level of strength, explanation/justification, 2 weaknesses and 1 recommendation for improvement.
Threat of Substitute – level of strength, explanation/justification, 2 weaknesses and 1 recommendation for improvement.
Rivalry among Competitors – level of strength, explanation/justification, 2 weaknesses and 1 recommendation for improvement.
Conclusion
List of References
Appendices (if relevant)
Your written report should around 2,500 words.
